Wednesday, March 15, 2017
While I strive to be efficient and goal-oriented in my professional dealings, I have one weakness — my own website. Invariably, when I finish development and it comes time to populate content, I am struck with a new wave of inspiration and start the design from scratch again, convinced I'll make it better. Of course, a finished website is probably more valuable than the most beautiful, blank template, but I can't shake the idea that my website should be my magnum opus...
Monday, March 13, 2017
Clean Up Time: Wish for WASH
I started working with the Georgia Tech startup Wish for WASH about two years ago on a pro bono basis. At the time, the only online presence of the brand was a generic, drag-and-drop website-builder template. It didn't communicate the authenticity of the company, and certainly failed to convey the significance of an organization voted "Atlanta Startup Most Likely to Change the World" by Creative Loafing. So I got to work.
Sunday, March 5, 2017
Unsolicited Redesign: PRJKT RUBY
It's Saturday! You know what that means... I'm redesigning a site without invitation! I enjoy doing these little exercises because I have complete creative freedom and it gives me a chance to strengthen my UX design strategies. Today, I picked a worthy organization with an unusable — albeit stylish — website: PRJKT RUBY. See, folks, there's more to design than prettiness. PRJKT RUBY has a perfectly fine level of visual appeal; what it lacks is an intuitive structure.