Snagit Landing Page
I used Sketch to create all of my design mockups.
I used Hype to create the HTML5 animation at the top of the page, which is playable on mobile browsers as well (unlike Flash!).
You can't have a website without HTML!
I used the Ruby gem Sass to create my CSS stylesheets, allowing me to include advanced styling functionality like nested styles.
Functionality and dynamic content were made possible by our Lord and Savior, JQuery.
PHP is used to handle the forms.
Techsmith uses Unbounce as their CMS to build and host the content of their site.
To test the effectiveness of the new design for raising conversion rates, we A/B tested in Optimizely and won with 40% lift!